Amid speculations that the demand for the iPhone has been weakening overtime, particularly when Apple announced that it would no longer disclose unit sales, more Android users switched loyalty to Apple this year as compared to previous years, according to a new survey of US customers.
Reportedly, the findings showed that 16% of iPhone buyers upgraded from their Android phone in the 30-day period after the launch of the iPhone XR.
The new iPhone XR accounted for 32% of total US iPhone sales in the 30-day period, while the XS and XS Max together accounted for 35%.
This number is significantly higher than the 12% of iPhone buyers who upgraded from an Android phone after the iPhone 8 and 8 Plus were released in September 2017.
The iPhone XR is a relatively cost-effective model which debuted alongside the iPhone XS and top-of-the-line XS Max this year, according to the survey by US-based research firm Consumer Intelligence Research Partners (CIRP).
Moreover, the number was 11% when the iPhone X was released in November 2017.
“It appears that iPhone XR did serve to attract current Android users,” said Mike Levin, CIRP Partner and Co-Founder.
“Of course, Apple doesn’t just state plainly its launch strategy. But, based on the pricing and features, we can infer that Apple positioned the iPhone XR to appeal to potential operating systems switchers from Android,” Levin said.
The 32 per cent share of iPhone sales for the XR model compares favourably to the 30% share for iPhone X in the similar time frame last year, but lags the combined share of iPhone 8 and 8 Plus during that period last year, the report said.
CIRP based its findings on its survey of 165 US Apple customers that purchased an iPhone in the US in the 30 days following the launch of iPhone XR on October 26, 2018.
CIRP s report found that nearly a third of iPhone buyers in the U.S. flocked to its cheapest new model, the XR, which starts at $749.